House Decor Paper
In the first issue of Surfaces International, decor paper manufacturer ArjoWiggins discussed at length its bold introduction of `The Range’–an immense furniture catalogue of 286 colours, each represented by a chip of high pressure laminate for the furniture and interior design markets.
The Range was produced with the help of the company’s designer Didier Galerne and its creative agency in Paris, for the purpose of showing the huge diversity of possible colours from every colour family. The Range is ArjoWiggins’ base catalogue, and is designed for a long shelf life.
The company has just introduced the further phase of this project: `The Trends, Part One’. It consists of four leaflets carrying chips illustrating the colours within each trend, along with images that establish a setting for the colours and give a feeling for the mood they express. These trends are: Feeling of Nature; Black; Lights; and Urban.
Using the Material for Different Room Decoration
“We don’t want to show specific product use ideas,” says Dominique Estournes, marketing director for ArjoWiggins. “The purpose is not to say that `this colour goes in bathrooms, this one in kitchens, and that color for living room and bath room’, because I believe those limitations do not exist anymore. I think trends are not necessarily even geographically focused; they have in fact become very international.”
“Our intention is to offer a design resource to our customers. Some may not have their own designers, or may be looking for confirmation on the direction they see design going. We’ve set Didier Galerne free to combine his experience and his imagination to set the stage for colours sure to be in the wind in the world of furniture and interior design.”
These, then, are `The Trends’, in the words of Mr Galerne (see below).
FEELING OF NATURE
This trend is like an imaginary voyage in a world of nature recreated. Harmonies, rhythms, materials and motifs are revealed as though sprung from a world of plants and minerals: aquatic translucences, undulating lines of graminal, the softness and freshness of flowers and herbs, the transparency and reflections of dew, the textures and tactile qualities of mineral.
Black is black. It is unique, absolute. Black is synonymous with night, mourning, fear, yet also and above all black is elegance, refinement, mystery and voluptuousness. Master in the fashion world, it permeates the home, rich in its different materials and varnishes, lacquers, plastics and silks. There is also the matte black of rubber, slate, velvets and leathers.
The light becomes more diaphanous, the colours light and airy. Motifs blur, soften, melt into a limitless universe. This range’s lightness accentuates the impression of space: architectural volumes with rigour, minimalist or repetitive spirit, the desire to overshadow, arrange, classify. Colours reduce to the point of becoming accents of light in a field of white. Space is magnified like a free terrain for our imagination.
In a universe in perpetual mutation, this trend synthesises the state of mind of the active city dweller, where there is a need for performance, modernity and efficiency that has little concern for comfort, or easy living. Symbols and technological materials that stem from sports adapt to other structures as well as to everyday life. Bright colours energetically punctuate new neutrals of grey and khaki.